Don't be the ODD man out!
So you think ads on social media sites don't work? Well, only if you're "ODD". There seems to be a reoccurring theme in the press that advertising on social media sites "doesn't perform". Exactly...
View ArticleLearning from the ant and the grasshopper this summer
In the summer months the mind wanders to the beaches and the mountains. There's nothing wrong with following its wanderings, and taking a well-deserved break in better climes. But the summer months are...
View ArticleTech-Empowered Agencies: The Best of Both Worlds for Consistent Data Segment...
In a recent post in iMedia Connection, Michael Katz of interCLICK described the challenges ad networks face in delivering client ROI at scale. One of his main points dealt with the difficulty of...
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